Beginning in 2011, mainland residents to visit places by increasing the number of 3,000 to 4,000 people a day, total number of visits to Taiwan for the year will head for 2 million passengers mark, Taiwan to members of the industry, being copied for Mainland residents to visit Hong Kong tours "blowout" tour to Taiwan, must avoid price wars of the old road in order to safeguard the interests of consumers and tourism between the two sides of good fundamentals.

Shao qiwei, Chairman of Association of tourism exchange across the Taiwan Straits is expected, total number of mainland residents to visit Taiwan this year is expected to exceed 2 million mark, while Taiwan tour goal of 5 million people is also not far away. Mainland residents to visit Taiwan to swim more than 100% per cent annual growth rate, makes the island's tourism industry faces unprecedented opportunities, and how to avoid the Mainland residents to visit Hong Kong tours there have been price war and other issues, test the tourism industry across the Taiwan Strait.

Taiwan Travel Association, President of the Federation of Yao Daguang recently in an interview with reporters, said that the long-term development of the tourism market, sustainable living relationship with the tourism industry. Tourism development on both sides, we see very clear: neither Taiwan residents in mainland China, or mainland residents to come to Taiwan, showing a strong trend is competition. In a highly competitive industry faced challenges about the survival of, that is, quality, or choose to fight price.

"Willing to do the quality of the operators, no match for hard bargain undercut; consumers they tend to price as a choice. Tourism and tourists get in return is, however, worth thinking about. "He said.

Yao Daguang believes that to avoid a price war against their fatal embrace in the industry, you must reverse the unequal situation of information. Industry and consumer information wrong, would produce a fuzzy area, some operators operating space. "The only universal access to information as possible, highlighting the good products, encourage consumers to purchase high quality products; at the same time disclosing an inferior product manual to help travelers avoid falling victim, can guide the market take. ”

Yao Daguang said information popularization need credibility, tourism authorities on both sides to strong collaboration, maintain normal surface of tourism market on both sides, reduce the factors that affect the harmony, promote civil trips will, enhancing peripheral benefits, promoting consensus and emotion of the compatriots across the Taiwan Strait.

Yao Daguang hope Island Tourism Association function, guiding overall trends of the industry, provide the correct current information, enables operators to follow normal patterns of development.

"In the fierce market competition, the way to survive is by no means follow up bargaining. Operators and consumers to hold a belief, that is the best option is by no means the cheapest, but stick to their concept of style, operating from some characteristics, so as to create a cross-strait tourism sustainable. "He said.

Since July 2008, the rapid growth of mainland residents ' visits to Taiwan tourists. In 2009, the average daily mission to mission of mainland tourists to 1661, first half of 2010 reaches of 3,440. Beginning in 2011, daily quota increased from 3,000 to 4,000 people, fast-growing trend of mainland tourists travel market more clear.